Technical SEO covers activities such as creating an XML sitemap, setting up redirects, URL structure optimization, and more. We understand that every business is unique and requires a specific website architecture. Our Ecommerce SEO audit packages help you select a website structure that is crawlable, indexable by Google bots, and readable by your users. We resolve broken links, non-indexable pages, duplicate URLs, and XML sitemaps for your online store for search engines to crawl faster. SEO audit is an evaluation of a website’s current search engine optimization practices and performance. Get Free SEO Audit Report In short, identifying keyword gaps is similar to topical analysis but focuses on specific keywords and their variations opposed to entire pages or sections of content. Knowing which high-authority sites are linking to competitors will reveal which topics and formats are getting the most attention from other sites. Gaining backlinks is becoming increasingly challenging, however, obtaining them in the financial and insurance sectors is exceptionally difficult. The acquisition of backlinks often indicates a site’s strongest content and give you a list of tactics and potential prospects for yourself. Within the seo audit, a check of the websites core vitals is taken as well as a waterfall evaluation from Google Chrome Developer Tools. Indexability relates to whether search engines can effectively include your web pages in their indexes. Unlike generic SEO tools that provide a one-size-fits-all report, our audits are tailored to your specific website and business objectives. Then, it stores the content in its search index, an extensive database comprising billions of web pages. XML sitemaps provide information about the structure and hierarchy of your website, making it easier for search engine bots to navigate through your pages. SEO Audit Standard Common problems include incorrect crawl settings disallowing bots, page errors like 404s or 500s, or issues around embedded resources blocking page rendering. This shows you pages Google has successfully crawled and indexed versus pages it has issues indexing. Compare Maximize ROI with targeted SEO. of successfully indexed pages over time—you want to see steady growth. The goal is to identify areas where a site is underperforming so fixes can be made to enhance visibility and search traffic. Site Speed Optimization – Faster is Better! On-page optimization refers to the process of optimizing individual web pages in order to improve their search engine rankings and attract more organic traffic. Content optimization involves making strategic adjustments to your website's content to improve its visibility in search engines. This process aims to align your content with relevant keywords and key phrases that your target audience is searching for. It includes optimizing elements like title tags, meta descriptions, headings, and body content to ensure they contain relevant keywords without being overly stuffed or unnatural. A great feature of Netpeak Spider is the tools ability to crawl specific pages or subdomains that you choose to identify or might be causing issues. MySiteAuditor is an excellent website auditing tool that enables you to produce customizable SEO reports and even allows you to add your brand logo to them. This feature makes it possible to provide professional-looking reports to clients or stakeholders, giving them a better understanding of your website's SEO. Screaming Frog offers 500 URL crawls with its free version although limited in features. Documenting audit findings professionally maximizes impact and achieves site fixes faster through visual summations and data-driven recommendations. The tool quickly showcases deficiencies in effectively targeting keywords relative to rivals along with site averages. Eyeball their Organic Keywords and Traffic to pinpoint areas where you may rank for search terms warranting content development or currently send fewer visits due to subpar page optimization tactics in play. The resulting gains in conversion rates and visibility in search results make the effort well worth it. With mobile representing over half of web traffic, having a smartphone-optimized responsive site is mandatory. But clearly in the context of this next part of his answer, relevance means what the user is actually looking for (e.g. An answer, an image, a video, etc). It is also important to have a custom thumbnail that is clear, shows the content of the video and will encourage people to click through to it. You need to know how your content is performing, where it is showing and where your competitors are. For example, they may not have an in-house development team (to fix issues on their site). With this information, you can create a content plan to expand your current content using page ideas from both competing sites. This exercise can help provide both quantitative results about brand, product or service mentions as well as qualitative results. Including some verbatim customer mentions in the audit is a good idea to bring the voice of the customer to life. While prospecting strategies can work well, native is more of a remarketing ad channel and should be assessed on clicks, conversions and ROAS (return on ad spend). Check whether campaigns are making use of RLSAs (remarketing lists for search ads). If the web server response time is not excellent (aim for under 0.1 seconds), your first recommendation to your client should be to move to a better hosting provider. This will also list all the on-page SEO issues per page which is super handy when presenting findings back to the client. It's important to note that when incorporating internal and external links, you should consider relevance and quality. Internal links should be used to direct users to related or complementary content within your website, while external links should lead to trusted and reputable sources that support or enhance your content. Once you have conducted the SEO audit, the next step is to analyze and report the audit results.
Maximize ROI with targeted SEO.
